Over 40 Years Powersports Industry Experience

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The Mentor Gap

Big Brothers (And Sisters) Needed For Ridership Movement! Generalization: The more skilled a rider you are, the more “moto-snobbery” keeps you from stooping down to help new riders to elevate their game by improving their skills and experience. Experienced riders and racers by nature don’t have patience for back markers — they want to go …

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Salesman leaving his job.

The Death of a Salesman

The traditional sales person at a car dealership is gone. Remember William Macy’s car salesman character in the movie Fargo? Pack your bags! Along with the traditional sales model vaporizing in the last 3 months, so too is the long-winded process of purchasing a new vehicle inside a dealership. It doesn’t matter whether the customer …

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The gateway for learning to ride motorcycles

7 Gateways to Motorcycling

What Can You Do To Open The Gates? Motorcycle manufacturers selling into the America marketplace have historically focused on big street bikes (700cc and up). That’s because we have a big country to get around — one where the Greatest Generation and Baby Boomers have focused their riding. Big! But the size of motorcycles which …

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For more information about our services and prices, please contact Eric Anderson so we can discuss your specific needs.

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