The traditional sales person at a car dealership is gone. Remember William Macy’s car salesman character in the movie Fargo? Pack your bags! Along with the traditional sales model vaporizing in the last 3 months, so too is the long-winded process of purchasing a new vehicle inside a dealership. It doesn’t matter whether the customer […]

CUSTOMERS STILL PAY FOR THREE THINGS Are You Offering Them? CUSTOMERS ARE SPOILED. We won’t pay for what we already know. We won’t go two minutes out of our way to come visit you unless it is absolutely necessary. We’ve become a razor-edged crew of hardened shoppers who have vendors effectively coming directly to our […]

What Can You Do To Open The Gates? Motorcycle manufacturers selling into the America marketplace have historically focused on big street bikes (700cc and up). That’s because we have a big country to get around — one where the Greatest Generation and Baby Boomers have focused their riding. Big! But the size of motorcycles which […]